Gant was founded in 1949, and still today remains famous for its East Coast ‘Preppy’ style, pioneered in American colleges. Gant is known for its American casualness integrated with an English elegance. Since 1949, the American born brand, which originally began in New Haven, has been heavily influenced by Europe, making it a world-wide success. Still today, Bernard Gant is the source of inspiration behind Gant’s core brand values – integrity, refinement, character, understanding and optimism.