After countless requests and with more than 8 years experience in the fashion industry Jacob & Cathrine Hï¿½ilund set out on an adventure to create a street fashion brand for boys aged 4 - 14 years.
The couple, married with two kids, felt a huge gap in the market and were missing cool,comfortable streetwear for boys.Not able to find anything in the market that sparked an interest they decided fill the gap themselves. This is how Someday Soon was created.
Someday soon is cool, comfortable streetwear for boys only. By mixing nordic simplicity with classic streetwear silluettes and details,the intro collection provides a very strong and convincing look. Timeless basic styles, funky on-trend pieces - the collection has it all.